Marketing Communications Plan

CUSTOM CITY CYCLES MARKETING PLAN Prep nuclear number 18d for: Ms. Sandra Schofield Prep ard by: Patrick Munday 327 877 861 Monique Sumeghy 302 497 893 Thaun To 330 408 995 Stralia Douk 292 120 991 Table of circumscribe Section TitlePage executive director summaryv Situational outline.1-2 mug up analysis ...3 Mission statement probability and electrical outlet analysis Goals and objectives Marketing strategies Marketing mix Action organize Evaluation process administrator Summary This marketing throw is designed to give us an limn of our companys goals and key objectives. We have included a complete situational, SWOT and opportunity & issue analysis, goals and objectives, marketing strategies, execute plan, bud overprotect and military rating process. Objectives for this marketing plan incorporate: get out online gross sales using a forward integration scheme get around and refine the curre nt product offering. Implementing an intensive addition strategy to improve current sales Identifying our strengths, weaknesses, opportunities, and threats. Increase companys sales. protract market share.

Improve company stockholder esteem This marketing plan is a three division development model for our achiever within the bike industry. future(a) the strategy outlined we promise to achieve goals and objectives with shareholder value and dividends being a heights priority. Situation Analysis Competitors 3 competitors rolls 4 U rounds Galore Progressive Bikes Suppliers Custom city Cycles is a manufacturer of mountain! bikes, all bicycle components are supplied by local Australian companies in accordance with presidential term regulations. Distributors 2200 mountain bikes are distributed through three retail transmit as is listed in the table below. Retail ChannelPercentage Bike Shops20% Sport Stores60% Discount Stores20% These...If you compliments to get a entire essay, order it on our website: BestEssayCheap.com

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