Valentino Chocolate

misuse 1: Background Valentino is a public listed company which is long-familiar for its luxurious deep brown made in Turin, Italy. Its chocolate which goes below the brand name of Valentino have a delicious and distinctive taste. In addition to that, Valentino has also won much global awards for their finest handmade chocolates. The company first came around by that merchandising raw chocolate to other producers. Soon aft(prenominal) that, they began selling packaged chocolates directly to the trade. Regrettably, the products of Valentino are losing appeal in new-fashioned years. The products of the company are too limited in varieties. To give birth matters worst, its rawly me are not hitting the market well. This led to a slower sales growth for the faint three years. legal injury has also been continuously increasing in these few years. Consequently, it alter the companys profit significantly. Step 2: paradox s tatement Valentino is a renowned chocolate manufacturer base in Turin, Italy which is undergoing a financial problem in terms of decline in profit and sales growth, all in which is due to an ineffective and inefficient management which failed to effect a strong brand as well as failed to play market demand. Step 5 Problem resoluteness manikin 1 Expand product line Product location 1.Will the saucy packaging for the current and spic-and-span product accession the companys sales?

It pass on be more appeal as the products wil l have a ! accented new look 2.Which new places will the new products launched? actual countries: US, UK, Taiwan, Singapore, Hong Kong, Australia, Canada, etc. . Planning Perspective 1.What kind of price will be used for the companys new products? dissimilar types of pricing will be used to target orbital cavity different market...If you want to get a full essay, familiarity it on our website: BestEssayCheap.com

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