The segments must be horse barn so that the cost of maintaining the product is not too gamy than the returns that are derived from itIndustrial market segmentation is a segmentation that is utilise in point the industrial and business customers in their decision-making strategies . The close of these segmentation is to identify the customers in terms of whether they are electric potential customers so that their look can be identified so as to change the marketers to identify the important issues that impress them without delay .The fac tors that can affect them are : the prices ,! programs or solutions that can alter the company to increase their returns within a given period of time ( Haas , R .W . and Wotruba , T .R . 1983Targeting refers to process of identifying segments that need to be addressed . The companies black market to choose some segments and to play down other...If you want to get a full essay, order it on our website: BestEssayCheap.com
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